Our Team
Iain St John
Owner & Strategic Lead
Business & asset management, investment and strategy.
Sarah Jones St John
Founder & Energy healer
A True Original who resists easy categorisation – Energetic Spirit and Founder of The 44 Group.
Simon Diss
Executive Creative Director
Brand creation, building & storytelling.
Award winning Design, Marketing & Advertising creative.
Duncan Parker
Managing Director
Vision setting, people, planet and profit strategist, investment management and social enterprise specialist.
Sarah is the face behind the brand. An intuitive and spiritual woman who relies on ‘the power of energy’ in her life. Sarah brings a unique perspective to the 44 group with her principles of physical, emotional and spiritual vitality.
She's not only founded a successful chain of wellness spas throughout the UK, but also has intuitive abilities that make her sensitive to deeper issues, making her invaluable to pushing the boundaries of what is possible in health, wellbeing, and vitality through our businesses and our foundation.
An Energetic Healer, Advanced Frequency Therapist, Mind, Body and Spirit Connector, Entrepreneur, Mother, Wife, Friend, Teacher — all these things and more, her story is truly inspirational and very much a part of The 44 Group success.
With a minimalist ideology, an eye for detail and heart for business, Sarah channels her vision into The 44 Group to bring a space in the world empowering individuals to awaken their fullest potential, experience profound wellbeing, and create a ripple effect of positive change.
Self-care is a huge part of Sarah’s lifestyle, as is routine. She practices what she preaches and starts each day at 4.44am for her morning rituals to cultivate mindfulness and gratitude, because she believes that ‘a beautiful day starts with a beautiful heartset’ to put her best self into the world each and every day.
“I always knew I wanted to create something bigger than myself. To empower. As clear as the intention was in my mind, the path wasn’t always so clear. But I always knew that if I kept my heart open and stayed connected with Spirit, I would discover how to get there along the way. To contribute towards humankind, leaving humanity better than I found it, – I have made my mark and that’s a feeling of undeniable freedom".
Iain’s extensive experience in investment, asset management and business consultancy, are all driven by his unrivalled entrepreneurial spirit. As an investor and philanthropist, Iain has developed a portfolio of his own initiatives, including The Be11a JS Foundation and Ethical Good, which support bringing holistic change to those who need it most.
As the Owner and Strategic Lead at The 44 Group Ian brings visionary ideas and unique strategies, helping each of the Group's brands flourish.
Iain is the highest documented lifetime cricket run scorer in Royal Holloway College, University of London’s 175 year history.
Phil Ashton
Business Development Manager
Business growth, partnerships, sales strategy.
Jemima Murray-Poore
Operations Director
Team player and leader at work, at home and on the sports field.
Multi award winning creative with 25+ years’ experience launching and building brands, while working in the design, marketing and advertising industries. His passion lies in brand storytelling and helping businesses articulate what they offer in emotional and engaging ways.
He was part of the team that launched the Range Rover Evoke and rebranded Purina Pro Plan – Nestle’s premium pet nutrition food range. He also created the brand positioning for a nutritional ingredients business and also defined the identity for new wellness products and categories within the sports, beauty, wellbeing and food and beverage industries.
One of Simon’s ancestors is immortalised in Thomas Gainsborough’s Mr & Mrs Andrews painting – but there’s more to his story than meets the eye!
Duncan has a unique experience having worked in both the third sector and private sector seeking commercial solutions to people and planet issues. Duncan is passionate about enabling a triple bottom line return on People, Planet and Profit to enable sustainable and sizeable impact for human flourishing.
After a successful career in Humanitarian Aid where he led the development arm of one of the worlds most recognised iNGOs, he moved into the then newly described Impact Investment industry enabling businesses that had a strong human impact to access much needed funds. Duncan led a private equity backed business which raised over £150m for purpose led businesses and charities working with brands such as IMG, Pele, Seven Seas, Crowdfunder, Rathbones Bank, UNICEF and many more.
Duncan was nominated as one of the London 2012 Olympic Torchbearers acknowledging his pioneering work combatting modern slavery in the UK.
Vejay Vyas
Senior Designer
Brand and identity creation, packaging, design and photography.
Mark Ball
Marketing Manager
Strategic marketing, Public Relations, brand development & building, digital & print marketing, collaborative leadership and cultivating relationships with brands & individuals.
Jemima started an early career at 16 as an entrepreneur creating a niche brand that is still manufactured in UK today. She formerly worked at a prestigious sports club in London where she led a team responsible for developing, delivering, and reporting on more than 50 tournaments and social events each year. In addition, she was in charge of securing considerable investment for key events through sponsorship arrangements and significantly increasing ticket sales year on year.
Jemima has extensive experience in working with UHNWs her favourite being when she managed a team in exclusive chalets in Verbier for two years in a row. She has worked in administration, marketing, hospitality, and events, she is enthusiastic and patient, with a positive 'can-do' approach.
Jemima competed in a lacrosse world cup, where she scored a hat-trick against Germany.
Phil has over 15 years of business development experience and has cultivated an impressive network of strategic relationships with retailers and brands across Europe and the Middle East.
He has facilitated partnerships with prominent luxury retailers including Selfridges, Liberty London, Le Bon Marche, and Harvey Nichols Dubai to advance market entry and retail growth for lifestyle brands. Phil has also led omnichannel sales strategies for emerging companies seeking rapid expansion across these regions.
A memorable night in Auckland, New Zealand, Phil once enjoyed a private dinner with music icon Tom Jones but then again ‘it’s not unusual’.
Indy Henry
Social Creative
Digital design, branding, social media and visual storytelling specialist.
Sara Marlena
Creative Writer
Creative storytelling, brand building and strategy.
7+ years working in Marketing and many more years working for luxury brands in general, from beauty to travel to auction houses, and a general obsession with skincare and wellbeing.
Before rediscovering my love for marketing, I was a makeup artist for a luxury beauty company.
Vejay has worked in the design industry for 25+ years across a range of business sectors and brands both in-house and agency side. He has also run his own design company that spanned the UK and India specialising in beauty and wellbeing brands for the Indian market and has been a guest lecturer at the University of West of England School of Art & Design.
Vejay found spiritual enlightenment while studying the ways of his culture as the understudy of his religions Guru for 6 months in the mountains of India.
Cordelia McLean
Junior Digital & UX Designer
Interaction design, user experience and website/app design.
Marley Finn
Brand Executive
Holistic health and wellbeing expert, specialising in sport.
With over a decade of experience in the luxury field, from working alongside Vivienne Westwood in producing her iconic fashion shows to helping heritage British brands find their voice in the modern world of e-comm, Sara’s journey towards becoming a creative writer has been fuelled by passion for lending her voice and transcribing vision into words.
Before finding a knack for writing, Sara’s childhood dream’s always been to have her own cotton candy cart.
Social influencer brand creator for clients within fashion, beauty, health and wellbeing industries.
Indy toured with George Michael as a youngster – dad was George’s lead backing singer.
Carlos Urrutigoity
Grey Wolfe General Manager
A leader of procedures and processes for luxury wellness and hospitality spaces.
Polly Everson
Head of Design
Brand creation, branding, design strategy, in-depth knowledge of the end to end design process. .
Marley’s a staunch advocate for holistic health, believing in the importance of addressing physical, mental, and emotional wellbeing as interconnected aspects of a person's overall health.
He thrives in dynamic environments and quickly absorbs new information and technologies, ensuring he stays up to date with industry trends and best practices.
He also actively engages in data analysis and strategy discussions in professional sport, where data-driven insights are used to make informed decisions. This analytical mindset and strategic thinking are directly applicable to The 44 Group's data-driven approach to problem-solving.
Marley is a Grade 8 trombone player and has played the BBC proms at the Royal Albert Hall.
Cordelia comes from a background in Digital Interaction Design, with a focus on bridging health and technology to improve user experiences. Most recently, she designed a hands-free voice assistance recipe guide aimed at less confident cooks, providing visual and audible support to make cooking more accessible and enjoyable.
Cordelia is eager to apply her expertise in UI/UX design to create and develop innovative websites and apps. Her enthusiasm comes from collaborating with talented teams to deliver user-cantered solutions that not only meet business objectives but also enhance the overall digital experience.
Cordelia is the best barista in London (based on her own judgement and the team’s).
Jess Thompson
Resident Therapist
Intuitive healer, yoga and meditation teacher, with a background in Psychology.
Jess is passionate about reigniting the ancient practises of the Divine Feminine in her healing approach. She blends energy techniques, such as Egyptian Reiki, sound healing, hands on healing and guided visualisations to assist with increased alignment of one's energy body. Jess aims to bridge the worlds of Science and Spirit.
A qualified Osteopath, Carlos has been in the hospitality and health and wellbeing industry for over eighteen years with his journey taking him through members clubs in central London, prime residential and five star luxury resorts.
He launched the Health and Wellness offerings for brands such as Nobu and Fairmont and lead the Spa and Club offerings at one of theUK's most iconic hotels, Cliveden House. Most recently he spent two years in the Caribbean leading their health and wellbeing team, contributing to the eighty percent guest return rate for the resort.
Summited Kilimanjaro on a drunken dare.
With over 15 years of experience, Polly has acquired a comprehensive understanding of all areas of the design process, with a particular focus on branding and brand development.
Polly’s professional journey encompasses a diverse portfolio working with global heavyweights to smaller enterprises looking to disrupt the status quo and create positive change.
Looking to the future, she is Committed to leveraging her expertise to support brands and enterprises dedicated to fostering positive societal and environmental impact.
As a child, Polly appeared on Blue Peter and danced around a gigantic Christmas tree… and yes, she is still the proud owner of the converted Blue Peter badge.
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Her experience of treating service-users with depression and anxiety in the NHS IAPT was accelerated when she introduced Mindfulness techniques. She went on to share meditation, holistic therapy and massage within Corporate businesses and NHS Trusts. Her approach has a rooted influence of Indigenous shamanic philosophies, having shadowed the Peruvian Shipibo tribe, and study of the Q'ero Medicine Wheel.
Coming from an ambitious bloodline of SpanishRoyal heritage, her great grandfather was a successful Politician in Mexico City, having been a candidate for Presidency before his passing.
Michael Vaughan
Wellbeing Ambassador
Sports recovery and wellbeing
Join Team 44
We’re Always Open To New Talent
The 44 Group are a team of creatives and innovators who want to leave the world a better place than they found it. If this is something you are passionate about and think you could help us with, get in touch.
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